Senin, 16 Januari 2012

[G614.Ebook] PDF Ebook Understanding Capitalism: Competition, Command, and Change

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Understanding Capitalism: Competition, Command, and Change

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Understanding Capitalism: Competition, Command, and Change

  • Published on: 1600
  • Binding: Paperback

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Minggu, 15 Januari 2012

[U870.Ebook] PDF Download Gloster Gladiator. Volume 2: Survivors and Airframe Details (White Series), by Alex Crawford

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Gloster Gladiator. Volume 2: Survivors and Airframe Details (White Series), by Alex Crawford



Gloster Gladiator. Volume 2: Survivors and Airframe Details (White Series), by Alex Crawford

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Gloster Gladiator. Volume 2: Survivors and Airframe Details (White Series), by Alex Crawford

The Gladiator was the last biplane fighter in service with the RAF. Despite its obsolescence in 1939 it saw considerable active service in WW2, from the African desert to the snows of Finland. In this two-volume set, Alex Crawford tells the complete story of the Gladiator. In Volume 2, the technical specifications, details of surviving airframes and more color schemes are presented. Both volumes contain many photos, scale plans, and color profiles. Together they represent the most detailed coverage of this classic fighter available, an invaluable resource for aviation enthusiasts and historians.

  • Sales Rank: #2993279 in Books
  • Published on: 2011-10-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.50" h x 8.25" w x .50" l, 1.36 pounds
  • Binding: Paperback
  • 180 pages

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1 of 1 people found the following review helpful.
Worthwhile, but I was somewhat disappointed with the CAD
By Jim Davis
This is the second half of Alex Crawford's two volume set on the classic Gloster Gladiator biplane.

The book is a 8-1/4" x 11-3/4", 160 page, square bound card cover in MMP's White Series (No 9114). The pages are broken down as follows:

15 pages of color photographs and histories of surviving examples.

13 pages of a translation of a Swedish maintenance manual for the J8/J8A version and accompanying black and white photos.

9 pages of technical description along with contemporary technical illustrations and black and white photographs.

6 pages of line drawings in 1/72nd scale.

6 pages of CAD drawings showing the basic Gladiator structure.

58 pages of close up detailed color photographs of surviving examples complemented by more CAD drawings.

6 pages of close up detailed color photographs of a surviving Swedish J8.

6 pages of anaglyph (3D) drawings with glasses included.

42 pages of color plans and profiles showing various color schemes.

The biggest disappointment for me were the CAD drawings. Although competently executed, there were two problems that made them less than what they could have been. First, most were either shown at too small a size to make out much detail or if they were full page size showed the entire aircraft. Only the cockpit drawings were really satisfactory in this regard. Second, the drawings were aluminum color over a dark background which also made picking out detail tough. I think multiple colors for clarity would have been the way to go. Also, the the rear engine drawing on the top of page 91 looks quite incomplete. There doesn't seem to be any way for air to get into the engine!

The 3D drawings do nothing for me as I can't achieve the proper effect with normal glasses combined with the 3D glasses.

On the plus side the color photographs are really outstanding and worth the price of the book by themselves.

Recommended for anyone with an interest in the aircraft. I'll be interested to see if others had the same issues with the CAD drawings as I did or if it was a case of "just me".

0 of 0 people found the following review helpful.
A plane not ahead but behind its time.
By John Matlock
It is often said that the Generals fight the last war. While not always true, the case of the Gloster Gladiator certainly proves the point. In the early 1930s the RAF issued specification F.7/30 for a new fighter. The Gladiator was the result. It was a plane that any World War I pilot would immediately recognize. Two wings, wooden frame covered with canvas, it was upgraded to have four rather than two machine guns, but that's about all. Sure enough the plane was designed and flown. It entered front line RAF service in 1937. Meanwhile the Germans began flying Me-109s in 1935. One memorable quotation:

Those old Gladiators aren't made of stressed steel like a Hurricane or a Spit. They have taut canvas wings, covered with magnificently inflammable dope, and underneath there are hundreds of small thin sticks, the kind you put under the logs for kindling, only these are drier and thinner. If a clever man said, 'I am going to build a big thing that will burn better and quicker than anything else in the world,' and if he applied himself diligently to his task, he would probably finish up by building something very like a Gladiator. — Roald Dahl

To be fair, the Americans weren't doing much better, the US Navy bought the Grumman F3F, another biplane. The US Army Air crop was flying the Boeing P-26 Peashooter which looks like a bi-plane with the top wing missing.

This books covers the Gladiator and gives its history. It is profusely illustrated and printed on high quality paper. It shows a tremendous amount of details about the aircraft which was flown by a surprisingly large number of countries.

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[Y169.Ebook] Fee Download Extreme Measures, by Michael Palmer

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Extreme Measures, by Michael Palmer

Dr. Eric Najarian. He's young, talented, and ambitious. He has all the qualities they're looking for at White Memorial Hospital. He doesn't know he's being watched. Judged. An elite clique of medical professionals thinks he has what it takes to join their secret club. All the young doctor has to do is agree to play by their rules.

But Eric has already seen too much. A missing corpse. An unspeakable mutilation. A brutal abduction. It's only the beginning of a plot of terrifying evil. A sinister plan the group will stop at nothing to hide. And if Eric refuses to become their colleague--he will be their next victim.


From the Paperback edition.

  • Sales Rank: #773396 in Books
  • Published on: 1991-03-01
  • Released on: 1991-03-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 6.50" w x 1.30" l,
  • Binding: Hardcover
  • 390 pages

Review
"Spellbinding...a chillingly sinister novel made all the more frightening by [Palmer's] medical authority
The Denver Post

Now a movie starring Hugh Grant and Gene Hackman!


From the Paperback edition.

From the Inside Flap
Dr. Eric Najarian. He's young, talented, and ambitious. He has all the qualities they're looking for at White Memorial Hospital. He doesn't know he's being watched. Judged. An elite clique of medical professionals thinks he has what it takes to join their secret club. All the young doctor has to do is agree to play by their rules.

But Eric has already seen too much. A missing corpse. An unspeakable mutilation. A brutal abduction. It's only the beginning of a plot of terrifying evil. A sinister plan the group will stop at nothing to hide. And if Eric refuses to become their colleague--he will be their next victim.


From the Paperback edition.

From the Back Cover
"Sustains high speed...a welcome new storyteller." -- Los Angeles Times Book Review.

"Packs substantial wallop." -- Publishers Weekly.

"Fast -paced...a bedrock of authentic medical detail." -- Kirkus Reviews

"Out in front of other recent members of its pack, including Cook's Vital Signs." -- Booklist.

"Spellbinding...a chillingly sinister novel made all the more frightening by [Palmer's] medical authority." -- The Denver Post.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Another excellent, suspenseful page-turner !
By Jerry Bull
Dr. Eric Najarian is a rising star at White Memorial Hospital. He and a colleague are vying for a big promotion, when suddenly Eric is approached to join a secret society ("Caduceus") as long as he is willing to perform an "unusual" treatment when asked. Pressures of the job and life in general weigh on Eric as he debates what to do. Soon, some missing bodies and other unexplained phenomenon at the hospital shake his trust in everything and send him on a hunt for what is going on. We readers get to know more than he does for quite a while, but we dare say few will guess who the ultimate bad guys wind up being.
This is our fourth novel by Palmer and we have enjoyed them all immensely. Sort of a "thinking man's Robin Cook", Palmer happens to be both a medical and publishing contemporary of Cook -- but to our mind, one with less "fantastic" plots. Palmer's ability to endear his characters to us, to draw out the suspense without getting boring, and to craft a twisty plot lead to hours of entertainment. Enjoy! [p.s., the movie based on this book is also entertaining, but in actuality bears little resemblance to the Palmer story per se...]

10 of 11 people found the following review helpful.
I didn't see a comment that said "Scary", so I'll do it!
By A Customer
SCARY! O...My...God , what a terrifying concept! What's the name of that "zombie" powder again? Tetrodotoxin? Oh Jeez, I'm goose-bumping already! Can YOU imagine being mistaken for dead while still being victim to you basic senses ... and then having a novice pathologist slice a Y-incision in your motionless-yet-wide-awake body? Until this book I couldn't! Such an alternative certainly puts the protagonist in a bind, doesn't it? But a major source of thickness for the plot are the ethical questions that supports research for human advancement! It would certainly be great if spinal and neural injuries could be treated as easily as the common cold, but is any human sacrifice, no matter how sickly or unwanted or insignificant, worth it? Palmer gives one hell of a thrill ride in this philosophically daring piece of scientific artwork! Great book! His best!

6 of 6 people found the following review helpful.
Extreme Measures
By Jean C. Lyon
This is not the first Michael Palmer book that I have read, but it certainly is the best one so far. The plot, though complex and intricate, was thrilling to the last page. The characters were well developed and the plot facinating. I found it almost impossible to put the book down, and was holding my breath for Eric and Laura to the very end. For a fast read, and a thrilling adventure, select Extreme Measures.

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Rabu, 11 Januari 2012

[O657.Ebook] Fee Download Joe Celko's SQL Programming Style (The Morgan Kaufmann Series in Data Management Systems), by Joe Celko

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Joe Celko's SQL Programming Style (The Morgan Kaufmann Series in Data Management Systems), by Joe Celko

Are you an SQL programmer that, like many, came to SQL after learning and writing procedural or object-oriented code? Or have switched jobs to where a different brand of SQL is being used, or maybe even been told to learn SQL yourself?

If even one answer is yes, then you need this book. A "Manual of Style" for the SQL programmer, this book is a collection of heuristics and rules, tips, and tricks that will help you improve SQL programming style and proficiency, and for formatting and writing portable, readable, maintainable SQL code. Based on many years of experience consulting in SQL shops, and gathering questions and resolving his students’ SQL style issues, Joe Celko can help you become an even better SQL programmer.

+ Help you write Standard SQL without an accent or a dialect that is used in another programming language or a specific flavor of SQL, code that can be maintained and used by other people.
+ Enable you to give your group a coding standard for internal use, to enable programmers to use a consistent style.
+ Give you the mental tools to approach a new problem with SQL as your tool, rather than another programming language ― one that someone else might not know!

  • Sales Rank: #1097391 in Books
  • Published on: 2005-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .55" w x 7.50" l, 1.08 pounds
  • Binding: Paperback
  • 272 pages

Review
“Joe Celko, maybe one of the most prominent representatives of the database community these days, has written some of the best books about SQL programming in general. This book, however, is different. “SQL Programming Style” doesn’t teach you how to become a better SQL developer with SQL puzzles and brainteasers. Rather, it shows you “how to work in logical and declarative terms”.”
― SQL-Server-Performance.com, August 17, 2006

From the Back Cover
Are you an SQL programmer that, like many, came to SQL after learning and writing procedural or object-oriented code? Or have switched jobs to where a different brand of SQL is being used, or maybe even been told to learn SQL yourself?

If even one answer is yes, then you need this book. A "Manual of Style" for the SQL programmer, this book is a collection of heuristics and rules, tips, and tricks that will help you improve SQL programming style and proficiency, and for formatting and writing portable, readable, maintainable SQL code. Based on many years of experience consulting in SQL shops, and gathering questions and resolving his students’ SQL style issues, Joe Celko can help you become an even better SQL programmer. More specifically, this book will give you expert advice from a noted SQL guru and award-winning columnist and will:

+ Help you write Standard SQL without an accent or a dialect that is used in another programming language or a specific flavor of SQL, code that can be maintained and used by other people.
+ Enable you to give your group a coding standard for internal use, to enable programmers to use a consistent style.
+ Give you the mental tools to approach a new problem with SQL as your tool, rather than another programming language―one that someone else might not know!

Joe Celko is a noted consultant, lecturer, teacher, and one of the most-read SQL authors in the world. He is well known for his ten years of service on the ANSI SQL standards committee, his dependable help on the DBMS CompuServe Forum, his column in Intelligent Enterprise (which won several Reader’s Choice Awards), and the war stories he tells to provide real-world insights into SQL programming. His best-selling books include Joe Celko’s SQL for Smarties: Advanced SQL Programming, Joe Celko’s SQL Puzzles and Answers, and Joe Celko’s Trees and Hierarchies in SQL for Smarties, all published by Morgan Kaufmann.

About the Author
Joe Celko served 10 years on ANSI/ISO SQL Standards Committee and contributed to the SQL-89 and SQL-92 Standards.

Mr. Celko is author a series of books on SQL and RDBMS for Elsevier/MKP. He is an independent consultant based in Austin, Texas.

He has written over 1200 columns in the computer trade and academic press, mostly dealing with data and databases.

Most helpful customer reviews

8 of 8 people found the following review helpful.
This is the nth try to post this review
By John Bonavia
If this review finally goes in, I shall be pleased but surprised, There is something wrong with Amazon's linking. I have spoken to support and they don't know what it is. Anyway...

This is a mixed bag, but mostly very good. Lots of excellent information about different versions of SQL vs. standards, and fascinating excursions into the underpinnings of coding systems, measurements, scales, ratios, etc. We should all be a lot more aware of the work that has been done and codified in many international standards. Apart from anything else, it would save people from re-inventing so many wheels - and making some of them square!

There is an excellent and much-needed stress on the need to use relational thinking when you are working in the SQL environment, with the focus on natural keys and set-oriented processing. He rightly decries the use of "external locator" keys (which most of us call "surrogate" keys, though he defines that term differently) - anyway, basically the "Identity" type. He is perhaps a little too extreme in pretty much absolutely outlawing them, but I agree with the general principle. They are an expedient pushed by people who don't understand relational design. Natural keys are much better. (But I have to agree with another reviewer that the SSN is problematic. Coming to the US from Canada, I couldn't believe the SSN was not a check-digited number, unlike the Canadian SIN, or any credit card number, or banking ABA's. I guess the age of the system was one issue. But the result, anyway, is that duplicate SSNs exist and that they are frequently invented or stolen.)

As a self-described "old fart" he castigates the design errors that may be committed by those (like me!) who grew up in the age of punched cards and magnetic tape. But surely few current database designers have ever seen a punched card, and rarely encounter a good old sequential fixed-length-record file, let alone a mag tape. The model that leads them astray these days is not the sequential file, but the Excel spreadsheet! Time and again I see HORRIBLE designs, violating all the normal forms from 1 to 3 and beyond, based on the columns of an Excel spreadsheet. Another factor is the lack of relational training - how many people have read Codd or Date? and the harm done by the early PC databases that were just a kind of disorganized dumping-ground for data, draining meaning from the term "database."

Some of his mandates are perhaps a little too absolute "Don't use cursors" - well, 99% of the time, very true. You should be thinking sets, not serial access. But there are a few occasions where a cursor can be a useful weapon in your armory and can even execute faster than a set manipulation. Not many, but a few - beyond the outlying cases he describes. Similarly with triggers - yes, generally DRI is far preferable (if your DBMS supports it). But if you want customized transaction audit capture, triggers are the natural way to go.

A few beefs:

There's a sprinkling of typos, and I did spot one actual error: on p 114, he presents "WHERE a = b + 2" as the alternative to "WHERE a + 2 = b - 4." Oops! Obviously the valid alternative is "WHERE a = b - 6."

The discussion of Camel Case is too limited: there are a lot of variations and his definition is at odds with the widely used Microsoft definition, which would have been worth mentioning. For MS, camel case is like "thisCase" and Celko's camel case, "ThisCase," is called Pascal case.

I found his advice on formatting and display of code sometimes odd. Often when he showed example A and then "see how example B is more readable " - I thought example A was clearer! He refers to studies on visual perception, eye movement, etc., but I am not sure that such studies done in the context of reading normal prose are valid for SQL, or other programming-type text. Comprehension likely occurs in different stages or chunks.

Also, surely Hungarian notation is found in strongly-typed, not weakly-typed, languages. In a weakly-typed language like REXX, a variable can be a string one minute, an integer the next. What prefix can you use? Whereas in VB, for instance, up to version 6, MS recommended prefixes to remind the programmer of the fixed type as defined, so he would not be tempted to write "intAccountID = "New Customer" or suchlike.[...]

Summary? Well, OK, I've listed a few problems, but overall, get this and study it - there's lots of fascinating and rewarding material, from someone who has been working in this field a long time and has gone very deeply into many aspects of it. Many of the SQL examples will really stretch your brain - his other books do that too!

14 of 14 people found the following review helpful.
3.5 stars: Has good stuff but very undercooked
By J Jacob Jingleheimer Schmidt
I'll expand on that when I have time; but for now, real quick:
PROs:

- As usual for Celko's books, you get this feeling of conversing with a knowledgeable and overall very likeable individual with a good sense of humour (he got me laughing on page 2, see his comments on the making of fine furniture).

- Good justifications are given for many rules of thumb that, as of now, you're likely to be adhering to on faith.

- A number of unobvious, sharp, mind-stretching tidbits (an ever-present feature of Celko books).

- Very good bibliography. Celko is not a "narrow specialist": reading pointers he gives are varied and very interesting. Also, links to a lot of net material. Great.

- He writes simply.

-----------------------

CONTRA, the one and only problem: the book appears to be written in a terrible hurry, which is manifested by the following occurrences (not exhaustively):

- Sometimes the author has something to say, but does not say it intelligibly (e.g., section 1.2.7)

- Sometimes he doesn't have anything to say, but gibbers on anyway (e.g., section 3.15)

- Sometimes he belabours the obvious or maybe even spurious: for example, there's too much of this "unlearn OO to understand SQL". One doesn't need to unlearn what one knows to learn something he doesn't; there's no clear-cut distinction: for example, operating on STL collections is very set-like, quite SQL'ish actually: you provide a predicate and it's then applied internally in a set-scoped operation. Matlab is very similar. BLAS is very similar. Fortran is similar. Iow, thinking in sets is an important thing to point to -- once; but after that it's beating a dead horse; move on already. Especially since it isn't really as black-and-white as the author suggests.

(4) The book is very inadequately indexed: index is very small; nothing can be found. What's SQL/PSM? I don't think it's been defined anywhere, but perhaps I missed it; off to index I go... and find nothing there. How nice. I mean, come on -- a five-page index in a technical book?

(5) Dropping French. Is it really necessary? "Sistem� International d'units", OK.

There's more stuff to talk about, both good and bad; but I've no time to write it up right now. So, finally: is it a worthy book?

Well, the book is flawed but not useless by any means. It's not a must read, but if you got a few discretionary bucks and a bit of free time, it's worth reading. I've learned a few interesting things here; ~1/3rd of the reading has been pleasant: in addition to knowing a lot of stuff, DB-related and beyond, Celko's got a real good sense of humour and a gift of gab. Were this book a brochure one-third its current size sold for five bucks, I'd give it five stars. OK, ten bucks.

11 of 11 people found the following review helpful.
Excellent book in excellent style
By dalepres
Too many database books are written by developers whose expertise is OOP and not SQL. While I don't agree with Mr. Celko on every point, keep in mind that he was on the SQL Standards Committee for 10 years. Even if you don't agree with him on every point, his level of expertise is undeniable - unless, perhaps, the questioner can provide evidence of greater knowledge and expertise.

This book is to SQL grammar and style as "The Elements of Style" by Strunk and White are to English grammar and style. Mr. Celko explains, in terms that should be easily understood, why SQL should be written in standard SQL while still allowing that there can be exceptions just as verbal communications, in any language, should follow the standard grammar of the language unless there is good reason to slip into a localized dialect.

Where one reviewer rated the book with 1 star because that reviewer disagrees with Mr. Celko on a single point of database design, his antagonistic remarks have nothing to do with the point or the value of this book.

As the editorial review states, this book is not for beginners. If you have been programming SQL for a year or more and you want to fine tune the quality of your work, this work is something you should surely read.

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Senin, 09 Januari 2012

[J161.Ebook] Ebook Download Social Media Marketing: A Strategic Approach, by Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

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Social Media Marketing: A Strategic Approach, by Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

  • Sales Rank: #82262 in Books
  • Published on: 2012-03-09
  • Original language: English
  • Number of items: 1
  • Dimensions: .70" h x 8.30" w x 10.80" l, 1.70 pounds
  • Binding: Paperback
  • 400 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Book makes the class content easy to digest
By Alpha_Cookie
Book makes the class content easy to digest, and the formatting is easy to follow. My only reason for 4 stars is the lack of a glossary, an index is fine and dandy, but for vocab studying I find it easier to use a glossary.

0 of 0 people found the following review helpful.
It's very modern and easy to understand
By Lauren
I wish I didn't rent this book and just bought it instead! This book looks a little dated, but isn't! It's very modern and easy to understand. There are tips and tricks in it that are easy to follow and case studies that prove these techniques work. I found it very helpful in many ways. The book teaches you how to create a social media marketing plan from scratch. And it shows how to improve your existing one. Very clear, simple language - especially for those that don't know all the technical lingo. Really enjoyed reading through it. Works well for any business model - big corporations or small businesses. But also nonprofits too! My advice? BUY the book. You'll want to reference it again and again.

0 of 0 people found the following review helpful.
No longer relevant to social media
By Amazon Customer
This book was required for a college class, but I didn't like it at all. It's outdated, hasn't been updated since 2013. I actually spoke to my advisor about my disappointment with the book.

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Jumat, 06 Januari 2012

[V112.Ebook] Download Math in Focus: Singapore Math Student Edition Grade 7 Volume B, by Marshall Cavendish

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Math in Focus: Singapore Math Student Edition Grade 7 Volume B, by Marshall Cavendish

Supports the goals of the Common Core State Standards for Mathematics

  • Sales Rank: #374683 in Books
  • Published on: 2012-01-24
  • Format: Box set
  • Original language: English
  • Number of items: 31
  • Binding: Hardcover
  • 357 pages

Most helpful customer reviews

0 of 1 people found the following review helpful.
Five Stars
By Renee Sylvester
I received this product in good condition.

0 of 2 people found the following review helpful.
Five Stars
By Ryan P Staley
Great new approach to teaching math. Well organized and good illustrations.

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Rabu, 04 Januari 2012

[B954.Ebook] PDF Download Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, by Michael Farmer

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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, by Michael Farmer

Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and 'juniorizing.' Agencies are disinvesting in capabilities at a time when their clients' marketing challenges have never been greater. No wonder their clients are beefing up their internal capabilities and changing agencies at an accelerated rate!
This is Madison Avenue Manslaughter, documented in detail by Michael Farmer, who has been working in the industry for the past 25 years. Farmer, who was formerly a Director of Bain & Company, provides a gripping analysis of advertising agencies and their deteriorating situation. He describes the key trends that have weakened agencies during recent years -- the shift from commissions to fees, brand globalization, the rise of holding companies, client obsession with shareholder value, the digital and Internet revolutions -- and outlines the steps that senior agency executives need to take to restore health to their organizations and improved results to their clients.
This book is a first of its kind -- a detailed examination of ad agencies as businesses: their cultures, organizations, management philosophies and strategic choices -- providing an unforgettable inside look at the Mad Men's declining world.


Winner of the Gold Medal for Marketing books, 2016 Axiom Awards

  • Sales Rank: #101818 in Books
  • Published on: 2015-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .70" w x 6.13" l, .0 pounds
  • Binding: Hardcover
  • 200 pages

Review
Jon Bond, CEO Tomorro; former CEO, Big Fuel; co-founder, Kirshenbaum Bond & Partners: "It isn't manslaughter, it's industry suicide in slow motion, one FTE at a time."

Gary Lee, Global Chief Financial Officer, McCann Worldgroup: “It’s more like Madison Avenue Massacre, and the bullets are falling prices, incentives that do not incentivize, mystery benchmarks and scope theft. We need strong and fair economic partnerships to fund creative and strategic brilliance. Michael Farmer’s expos� should ignite the debate. Bravo!”

Deborah Wahl, Chief Marketing Officer, McDonald's USA: “A great and engrossing read. This book is as relevant for advertisers as it is for agencies. After years of CMO tenure declining faster than agency turnover, the work of the CMO has had to refocus on delivering brand growth and profitability. This book highlights how our most valuable partners can refocus too and develop a more productive partnership to master the challenges of the VUCA world in which we operate.”

Richard Roth, President and Founder, Roth Observatory: "Finally someone has written a book about everything I believe in. Farmer identifies the causes and dynamics of the industry's issues and woes. He understands the economics, the behaviors and the causes of an inevitable talent drain. Solutions are scarce and they require a keen understanding of the business. Farmer has this understanding."

About the Author

Prior to founding Farmer & Company in 1992, Michael Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He headed Bain’s Munich, Paris and London offices during Bain’s decade of European expansion in the 1980s. Michael lived and worked in Brazil, Switzerland, Turkey, Germany, France and UK for more than 20 years. He was associate dean at the Harvard School of Public Health and Professor of Naval Science at Iowa State University.

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5 of 5 people found the following review helpful.
Financial professionals looking to better understand the sector from the outside will find Farmer's ...
By Brian W Wieser
Michael Farmer provides fascinating insights into the underlying trends impacting the creative agency industry in Madison Avenue Manslaughter. Financial professionals looking to better understand the sector from the outside will find Farmer's book to be a unique (and important) assessment on its current state, while practitioners - financial and otherwise, client and agency-side alike -- will undoubtedly find helpful ideas for improving mutual business outcomes.

4 of 4 people found the following review helpful.
The Most Important Book About Advertising Since Ogilvy's Confessions
By James A. Turner
I've spent 30 years in the agency business and have read just about every book you can imagine about advertising and the agency business. I come from an advertising family -- my father was a Mad Man working side-by-side with David Ogilvy and other members of the Advertising Hall of Fame.

Long story short -- advertising is very near and dear to my heart. As such, I've been disheartened to witness the challenges agencies have been going through over the past several decades. (As an example, the American Association of Advertising Agencies reports that the average length of a client/agency relationship in the 1990s was 8 years -- today, it's 3 years, if that.)

The good news is there's hope, and it comes in the form of Michael Farmer's book. Mr. Farmer is a management consultant who has worked for some of the world's most well-respected consulting firms. More importantly, he has worked for the past several decades as a consultant with many of the world's largest agencies and holding companies.

This well-researched and insightful book doesn't just point out the problems agencies are facing. Instead, it provides a step-by-step action plan on how to identify the problems for your own agency and work towards a solution.

If you're as concerned about your own agency, or the ad agency business, buy this book. It's packed with information you can use to turn your agency around and get it back to where it needs to be.

3 of 3 people found the following review helpful.
Ad agency and holding company CEO’s miss this at their peril.
By George Parker
There is no question that the advertising agency business I used to know, love, and profit from, is in a radical state of change, not to mention confusion, perhaps even panic? Back in my Mad Man days, you could reach over eighty percent of American consumers to sell toilet rolls, or as P&G preferred to call them “Bathroom Tissues” via Mr. Whipple on three TV networks. You could also sell pre-filter Pall Mall cigarettes, “You can light either end,” via three national weekly magazines. It was an era when media plans were done on cocktail napkins during a three martini lunch, and on returning to the office, you had your secretary type it up whilst you had a nap on your office coach.
Today, things are slightly different. With the growth of digital and social media the multiplicity of choices to reach consumers is only matched by the multiplicity of choices consumers have to ignore you. But, it isn’t merely the proliferation of new media that has led to the impending demise of ad agencies as we know them; I would suggest that it’s the stranglehold of the ever powerful holding companies over their subservient agencies that is inexorably pushing us to the end of relationships that have served clients and their agencies well for many years.
I was saved from throwing my hands up in despair when I read Michael Farmer’s wonderful new book, “Madison Avenue Manslaughter.” This is an extremely well thought out exposition of how we have arrived at this state of affairs, whilst presenting the most convincing arguments yet posited for how we can hopefully address the situation. As he puts it so simply, yet forcibly… “Workload is growing faster than income.” Putting this in terms that even I can understand, it means that once an agency is acquired by a holding company, its prime function is to meet the quarterly numbers the holding company needs to keep its shareholders happy… Not to mention the holding companies CEO’s upkeep on luxury apartments, villas, yachts and “Rollers.”
Meantime, at the other end of the s***ty stick is the unfortunate fact of life that the holding companies agency clients are now treating them in the same way they deal with suppliers of mops, brooms and stationary. In other words, bean counter procurement people will be responsible for negotiating agency fees. Which means that agencies can look forward to having the cost of their “Big Idea” looked at in a similar purchasing fashion as providers of “Big Toilet Rolls.” Unless the client is P&G, in which case it will be “Big Bathroom Tissue.” Oh, and can we now pay your invoices on a 120 day at the earliest, schedule?
Inevitably, the holding companies and their subservient agencies succumb to this pressure, agreeing to cut fees and accept delayed payment without suggesting the clients accept longer delivery times and less of a cornucopia of creative offerings. Then when, a few months later, the procurement people turn the screws an extra twist or two, the agencies knuckle down and go along with the ever decreasing game.
Michael Farmer has several rather gnarly suggestions to fix this problem. Essentially, the key is the measurement and management of the agency workload necessary to be able to create the client’s expected deliverables, and to do it in such a way as to justify the fair income and profitability that will satisfy the management of both the agency and its holding company. Further, he suggests a complete rethink of the agency structure and operations, making many detailed suggestions from staffing to remuneration. Finally, he lays the onus on agency management, particularly the CEO; to admit to themselves that they are steaming towards a Titanic sized iceberg and it’s almost too late launch the lifeboats.
On a final, final note, apart from Madison Avenue Manslaughter being required reading for all Agency management. I would put a gun to the heads of the CEO’s of the major holding companies until they have read it from cover to cover. After all, most of this mess is their fault.

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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, by Michael Farmer PDF
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, by Michael Farmer PDF